Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
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Dil İngilizce ● Biçim PDF ● Sayfalar 428 ● ISBN 9781134690039 ● Editör Stephen Brown & Darach Turley ● Yayımcı Taylor and Francis ● Yayınlanan 2005 ● İndirilebilir 3 kez ● Döviz EUR ● Kimlik 4156437 ● Kopya koruma Adobe DRM
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