Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research
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Taal Engels ● Formaat PDF ● Pagina’s 428 ● ISBN 9781134690039 ● Editor Stephen Brown & Darach Turley ● Uitgeverij Taylor and Francis ● Gepubliceerd 2005 ● Downloadbare 3 keer ● Valuta EUR ● ID 4156437 ● Kopieerbeveiliging Adobe DRM
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