As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments.
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Dil İngilizce ● Biçim PDF ● ISBN 9780195344868 ● Yayımcı Oxford University Press ● Yayınlanan 1994 ● İndirilebilir 6 kez ● Döviz EUR ● Kimlik 2276599 ● Kopya koruma Adobe DRM
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