As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments.
€18.92
购买此电子书可免费获赠一本！
语言 英语 ● 格式 PDF ● ISBN 9780195344868 ● 出版者 Oxford University Press ● 发布时间 1994 ● 下载 6 时 ● 货币 EUR ● ID 2276599 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
14,746 此类电子书
