As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments.
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Ngôn ngữ Anh ● định dạng PDF ● ISBN 9780195344868 ● Nhà xuất bản Oxford University Press ● Được phát hành 1994 ● Có thể tải xuống 6 lần ● Tiền tệ EUR ● TÔI 2276599 ● Sao chép bảo vệ Adobe DRM
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