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Contains the following 4 e-books: Leadership by Choice: Increasing Influence and Effectiveness through Self-Management; Become the Real Deal: The Proven Path to Influence and Executive Presence; Lead …

The Marketer’s Playbook: The CMO’s Guide to Modern Marketing ‘The Marketer’s Playbook’ is an invaluable step-by-step guide for how to construct a complete modern marketing system. Marketing pro  …

Account-Based Marketing is changing the discipline of marketing–Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the …

‘This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple t …

Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, w …

The modern retail system has worked to dazzling effect. From the 19th century, store owners emerged from small beginnings to set in train an industry that has seen some operators become nationally, e …

Every sale is made or lost in 60 seconds–make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before yo …

‘101 Digital Marketing Rules for Your Small Business Success’ is the ultimate guide for small business professionals seeking to navigate the complex world of digital marketing. In today’s fast-paced …

Praise for Winning At Retail ‘Winning at Retail offers the most effective strategies availablefor retailers. At Mc Donald’s, the ‘Quick-EST’ model is crucial, because being close and convenient to wh …

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should …