Promotion, Marketing

Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, w …

Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important–and difficult–marketing problems companies …

The inside information that marketers and social media practitioners have been dying to get their hands on… It seems like every day another self-appointed social media ‘guru’ appears on the scene, …

Bring Disney-level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the pri …

Every sale is made or lost in 60 seconds–make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before yo …

‘101 Digital Marketing Rules for Your Small Business Success’ is the ultimate guide for small business professionals seeking to navigate the complex world of digital marketing. In today’s fast-paced …

Praise for Winning At Retail ‘Winning at Retail offers the most effective strategies availablefor retailers. At Mc Donald’s, the ‘Quick-EST’ model is crucial, because being close and convenient to wh …

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should …

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how …

How to Make Your Advertising Make Money by John Caples   In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest compan …