Publicidad, Marketing

Imagine a situation where you could advertise your business in a newspaper or magazine and only pay a small amount of money when someone reads your advert. It does not happen in magazines but that is …

Contains the following 4 e-books: Leadership by Choice: Increasing Influence and Effectiveness through Self-Management; Become the Real Deal: The Proven Path to Influence and Executive Presence; Lead …

The Marketer’s Playbook: The CMO’s Guide to Modern Marketing ‘The Marketer’s Playbook’ is an invaluable step-by-step guide for how to construct a complete modern marketing system. Marketing pro  …

Account-Based Marketing is changing the discipline of marketing–Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the …

‘This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple t …

Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, w …

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don’t just buy brands. They u …

Every sale is made or lost in 60 seconds–make them count Cold calling and pushing your way into an office or a living room creates an atmosphere of adversity and distrust you must overcome before yo …

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how …

‘101 Digital Marketing Rules for Your Small Business Success’ is the ultimate guide for small business professionals seeking to navigate the complex world of digital marketing. In today’s fast-paced …