Carsten Baumgarth 
Markenpolitik [PDF ebook] 
Markenwirkungen – Markenfuhrung – Markenforschung

Written by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opport …

This book presents cutting-edge research and thinking on agile information systems. The concept of agile information systems has gained strength over the last 3 years, coming into the MIS world from …

Brands, companies, and organizations, much like people, have personalities, and most of what we know and think about their personalities comes through visual identity. A visual identity is the strate …

Having managed and lead various teams at various levels within the third sector over eight years, I have realised what it takes to lead teams, execute plans and strategies to achieve expected results …

Economics and Hermeneutics looks at the ways that hermeneutics might help economists address problems such as entrepreneurship, price theory, rational expectations, monetary theory, welfare economics …

As a tactical ancillary to the book Why Simple Wins, this toolkit is designed with 13 tools to enable leaders and teams to move beyond the cycle of busywork and toward a culture where valuable, essen …

The entrepreneur has been neglected over the years in formal economic theorizing.  Previously there has been only eclectic theories such as human capital theory and network dynamics which discus …

Selling and delivering a project to a satisfied client, and making a profit, is a complex task. Project manager and author Robin Hornby believes this has been neglected by current standards and is po …

The vast majority of healthcare is provided safely and effectively. However, just like any high-risk industry, things can and do go wrong. There is a world of advice about how to keep people safe but …

This study, first published in 1986, examines and evaluates the personnel techniques and activities that were characteristic of one period in American industrial life. In later years these techniques …