Carsten Baumgarth 
Markenpolitik [PDF ebook] 
Markenwirkungen – Markenfuhrung – Markenforschung

As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core func …

Financial plans that stimulate growth and eliminate poverty in developing African countries! African Developmental Finance and Business Finance Policy presents theoretical/conceptual and empirical ar …

Y. S. Brenner is an economist whose main concern is with development, and this attitude is reflected in his approach to economic history.He begins this seminal study in the era of the Reformation in …

Using a series of twelve historical case-studies that are based on extensive archival research, this book explains why firms succeed or fail in communicating or transferring knowledge and discovering …

In The Economic Transformations in East and Central Europe the contributors argue that the area”s economic history over the last century contains vital legacies that will shape its economic future. …

Doing business in today”s economy and surviving requires a new paradigm. Who are at the center of this new approach to doing business? CONSUMERS. Historically, power struggles have raged between sup …

Ship management is a worldwide activity. Modern ships are sophisticated designed structures equipped with several automatic devices. It is estimated that 90 per cent of commodities transported worldw …

The book is divided into four parts: (1) foundations of qualitative research methods consisting of a chapter summarizing the various qualitative paradigms and a research methods chapter illuminating …

First published in 1985. This book examines wide variety of ways in which environmental deterioration, in particular soil erosion, can be viewed and the implicit political judgements that often infor …

First Published in 1970. This volume is part of the Social History of Science series, reprinted with an new index. The essay focuses on the history and management of literary, scientific and mechanic …