Victor O. Schwab was one of the most famous direct marketing copywriters of all time. His work for Dale Carnegie’s ‘How to Win Friends and Influence People’ made it a best-selling book in the 1930s.
‘How to Write a Good Advertisement’ is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more.
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Language English ● Format EPUB ● ISBN 9788829542406 ● File size 1.6 MB ● Publisher VintReads ● Published 2018 ● Downloadable 24 months ● Currency EUR ● ID 6705488 ● Copy protection without
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