Victor O. Schwab 
How To Write A Good Advertisement [EPUB ebook] 
A Short Course in Copywriting

Victor O. Schwab was one of the most famous direct marketing copywriters of all time. His work for Dale Carnegie’s 'How to Win Friends and Influence People’ made it a best-selling book in the 1930s.
'How to Write a Good Advertisement’ is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more.