Victor O. Schwab was one of the most famous direct marketing copywriters of all time. His work for Dale Carnegie’s ‘How to Win Friends and Influence People’ made it a best-selling book in the 1930s.
‘How to Write a Good Advertisement’ is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more.
€1.99
Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !
Langue Anglais ● Format EPUB ● ISBN 9788829542406 ● Taille du fichier 1.6 MB ● Maison d’édition VintReads ● Publié 2018 ● Téléchargeable 24 mois ● Devise EUR ● ID 6705488 ● Protection contre la copie sans
Plus d’ebooks du même auteur(s) / Éditeur
11 727 Ebooks dans cette catégorie
