Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.
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语言 英语 ● 格式 EPUB ● 网页 334 ● ISBN 9781351984423 ● 编辑 Alexander Buhmann & Diana Ingenhoff ● 出版者 Taylor and Francis ● 发布时间 2018 ● 下载 3 时 ● 货币 EUR ● ID 6737667 ● 复制保护 Adobe DRM
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