Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy.
4 电子书 Alexander Buhmann
Alexander Buhmann: Measuring Country Image
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a …
PDF
英语
€53.49
Diana Ingenhoff & Alexander Buhmann: Public Diplomacy
Diana Ingenhoff und Alexander Buhmann führen in den aktuellen Forschungs- und Wissensstand zu Public Diplomacy und insbesondere zu Landesimages ein. Sie reflektieren dabei Fragen der Messung, …
PDF
德语
€30.99
Alexander Buhmann & Diana Ingenhoff: Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political …
EPUB
英语
DRM
€48.17
Alexander Buhmann & Diana Ingenhoff: Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political …
PDF
英语
DRM
€48.36
