Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a the...
表中的内容
Towards an integrative model of the country image.- A variance-based approach for PR measurement and evaluation.- From model to measurement.- The constitution and effects of...
关于作者
Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University...
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