The must-read summary of Scott Bedbury’s book: ‘A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century’.
This complete summary of the ideas from Scott Bedbury’s book ‘ A New Brand World’ shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read ‘A New Brand World’ and find out how to create a solid 21st century brand based on values.
This complete summary of the ideas from Scott Bedbury’s book ‘ A New Brand World’ shows that a strong set of brand values can be a company’s most important asset. In their book, the authors outline eight principles for creating a solid 21st century brand, giving useful and well-known industry examples to highlight the main points. An impressive amount of information has been condensed into this neat and digestible format, making it a great guide for anyone looking to build a memorable brand for the 21st century, whether you are building on existing foundations or starting entirely from scratch.
Added-value of this summary:
• Save time
• Understand key concepts
• Increase your business knowledge
To learn more, read ‘A New Brand World’ and find out how to create a solid 21st century brand based on values.
€4.99
购买此电子书可免费获赠一本！
语言 英语 ● 格式 EPUB ● 网页 44 ● ISBN 9782806222534 ● 文件大小 1.3 MB ● 出版者 Business Book Summaries ● 国家 BE ● 发布时间 2013 ● 下载 24 个月 ● 货币 EUR ● ID 5229551 ● 复制保护 社会DRM
来自同一作者的更多电子书 / 编辑
11,507 此类电子书
