David Onditi 
Evaluation of the extent of usefulness of marketing mix as a basis to developing marketing strategies for service industry [PDF ebook] 

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Essay from the year 2017 in the subject Business economics – Offline Marketing and Online Marketing, grade: A+, University of Nairobi, language: English, abstract: The marketing strategies that of service industry through the use of marketing mix have to content with some unique characteristics. Marketing mix elements include the product, place, promotion and price.
The paper seeks to evaluate the role of the marketing mix in the development of the marketing strategies in the se...

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语言 英语 ● 格式 PDF ● ISBN 9783346026903 ● 文件大小 0.5 MB ● 出版者 GRIN Verlag ● 市 München ● 国家 DE ● 发布时间 2019 ● 版 1 ● 下载 24 个月 ● 货币 EUR ● ID 7200136 ● 复制保护

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