Diane M. Phillips 
Marketing Strategy & Management [PDF ebook] 

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Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.
 
The text takes a global perspective that is both sustainability-focused and consumer-centric...

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表中的内容

Setting the stage: The purpose and promise of marketing
Marketing planning: Good strategy doesn’t just happen
Reason-based strategic decision-making
The most important person:...

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关于作者

Diane M. Phillips, Ph.D. is a professor of marketing at Saint Joseph’s University in Philadelphia, USA. Dr. Phillips is also a Guest Professor at the Institute for Retail Manag...

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语言 英语 ● 格式 PDF ● 网页 544 ● ISBN 9781529783629 ● 文件大小 11.5 MB ● 出版者 SAGE Publications ● 市 London ● 国家 GB ● 发布时间 2023 ● 版 1 ● 下载 24 个月 ● 货币 EUR ● ID 8804675 ● 复制保护 Adobe DRM
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