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Mr Erik Roscam Abbing
Brand-driven Innovation [EPUB ebook]
Strategies for Development and Design

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Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship between brands and customers.
Brand-driven Innovation explores branding theory and its relation to innovation, in order to provide readers with a solid foundation of knowledge.
The book employs a practical, four-step method that will help readers apply brand-driven innovation in their own academic or business context.

€40.83

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格式 EPUB ● 网页 208 ● ISBN 9781350034464 ● 出版者 Bloomsbury Publishing ● 发布时间 2017 ● 下载 3 时 ● 货币 EUR ● ID 5318138 ● 复制保护 Adobe DRM

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