This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.
€61.44
购买此电子书可免费获赠一本！
格式 EPUB ● 网页 210 ● ISBN 9781317565901 ● 出版者 Taylor and Francis ● 发布时间 2014 ● 下载 3 时 ● 货币 EUR ● ID 3535836 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
77,620 此类电子书
