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Gordon R. Foxall
Consumer Behaviour (RLE Consumer Behaviour) [EPUB ebook]
A Practical Guide

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Copertina de Gordon R. Foxall: Consumer Behaviour (RLE Consumer Behaviour) (ePUB)

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

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Format EPUB ● Pagini 210 ● ISBN 9781317565901 ● Editura Taylor and Francis ● Publicat 2014 ● Descărcabil 3 ori ● Valută EUR ● ID 3535836 ● Protecție împotriva copiilor Adobe DRM

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