Catalog > Scienza spirituale > Psicologia > Gordon R. Foxall: Consumer Behaviour (RLE Consumer Behaviour) (ePUB)

Gordon R. Foxall
Consumer Behaviour (RLE Consumer Behaviour) [EPUB ebook]
A Practical Guide

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Copertina di Gordon R. Foxall: Consumer Behaviour (RLE Consumer Behaviour) (ePUB)

This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with det...

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Formato EPUB ● Pagine 210 ● ISBN 9781317565901 ● Casa editrice Taylor and Francis ● Pubblicato 2014 ● Scaricabile 3 volte ● Moneta EUR ● ID 3535836 ● Protezione dalla copia Adobe DRM

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