Today”s rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.
€163.90
购买此电子书可免费获赠一本！
格式 PDF ● 网页 503 ● ISBN 9781420065558 ● 编辑 Howard R. (Moskowitz Jacobs, Inc., White Plains, New York, USA) Moskowitz & I. Sam Saguy ● 出版者 CRC Press ● 发布时间 2009 ● 下载 3 时 ● 货币 EUR ● ID 4116090 ● 复制保护 Adobe DRM
需要具备DRM功能的电子书阅读器
来自同一作者的更多电子书 / 编辑
8,738 此类电子书
