Research Paper (undergraduate) from the year 2012 in the subject Business economics – Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.
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语言 英语 ● 格式 PDF ● ISBN 9783656404811 ● 文件大小 0.5 MB ● 出版者 GRIN Verlag ● 市 München ● 国家 DE ● 发布时间 2013 ● 版 1 ● 下载 24 个月 ● 货币 EUR ● ID 3706341 ● 复制保护 无
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