Keith Ward & Malcolm McDonald 
Marketing and Finance [EPUB ebook] 
Creating Shareholder Value

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Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new...

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€25.99
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Professor Malcolm Mc Donald was recently cited as one of
the top marketing gurus in the world, along with Philip Kotler and
Michael Porter and, in a 2006 Times HE piece, he w...

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语言 英语 ● 格式 EPUB ● 网页 280 ● ISBN 9781118748763 ● 文件大小 7.5 MB ● 出版者 John Wiley & Sons ● 发布时间 2013 ● 版 2 ● 下载 24 个月 ● 货币 EUR ● ID 2767137 ● 复制保护 Adobe DRM
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