Marko Sarstedt & Monika Imschloss 
Multisensory Design of Retail Environments [PDF ebook] 
Vision, Sound, and Scent

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Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate...

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表中的内容

Chapter 1 Experience retail environments with (almost) all senses.- Chapter 2 Vision.- 2.1 Why visual stimuli?.- 2.2 The devil is in the details: How visual stimuli affect con...

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关于作者

Marko Sarstedt is a Chaired Professor of Marketing at the Ludwig-Maximilians-Universität Munich (Germany) and an Adjunct Research Professor at Babeș-Bolyai-University Cluj-Napo...

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语言 英语 ● 格式 PDF ● 网页 72 ● ISBN 9783658412425 ● 文件大小 4.1 MB ● 出版者 Springer Fachmedien Wiesbaden ● 市 Wiesbaden ● 国家 DE ● 发布时间 2023 ● 下载 24 个月 ● 货币 EUR ● ID 9140187 ● 复制保护 社会DRM

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