Bestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert s method, The New Strategic Thinking shows you how to assemble a strategy team, identify your company s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.
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语言 英语 ● 格式 EPUB ● 网页 264 ● ISBN 9780071785754 ● 出版者 McGraw-Hill Education ● 发布时间 2005 ● 下载 6 时 ● 货币 EUR ● ID 2667340 ● 复制保护 Adobe DRM
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