Get ready to transform the way you think about marketing your professional service business with Service 7. Product marketing principles continue to fail when they are applied to service businesses. Service marketing challenges require service marketing solutions. Service 7 is an essential read for every professional advisor, consultant and professional services manager who cares about their clients and their business. Working in a professional service business is challenging. You work closely with clients and they expect you to deliver them the results they are looking for. Providing value has never been more important as the market place becomes more competitive. Service 7 provides you with 7 principles to help you and your staff to create and deliver advice and service that your clients will love today and well into the future. Your clients will love you because: You provide value You understand their needs better than anyone else You are trusted to do what it is you say you can You attract the right kind of clients for your business You look after them better than anyone else You have a service process that works every time, and You deliver for today and for tomorrow. Service 7 is for service professionals looking for a genuine marketing edge.
关于作者
Peter Bowman is the author of Service 7. He has worked within his own consultancy and tutored and lectured at University of Newcastle, Australia and has also worked in professional service environments for over a decade for both institutionally owned and non-institutionally owned financial service and advisory groups. He lives in Sydney, Australia.
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