Pinar Cankurtaran & Michael Beverland 
A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management [EPUB ebook] 

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Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.
Michael Beverland and
Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.

€22.99
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表中的内容

Chapter 1: Introduction: studying brands and branding
Chapter 2: Past, present and future of brands and branding
Chapter 3: The brand gurus
Chapter 4: How to speak like a branding pro
Chapter 5: Enduring challenges in branding
Epilogue

关于作者

Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.

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语言 英语 ● 格式 EPUB ● 网页 152 ● ISBN 9781529679496 ● 文件大小 1.3 MB ● 出版者 SAGE Publications ● 市 London ● 国家 GB ● 发布时间 2025 ● 版 1 ● 下载 24 个月 ● 货币 EUR ● ID 9966561 ● 复制保护 Adobe DRM
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