Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.
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语言 英语 ● 格式 PDF ● ISBN 9780230508576 ● 出版者 Palgrave Macmillan UK ● 发布时间 2003 ● 下载 6 时 ● 货币 EUR ● ID 2305710 ● 复制保护 Adobe DRM
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