Essay from the year 2012 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: A, Lindenwood University, language: English, abstract: Rio Tinto is a leading international mining group, using the earth’s resources and turning them into products for people’s everyday lives. Thinking of mining, one may first picture a lot of dirt, sweaty men, and a destruction of the earth. In contrast to this, Rio Tinto’s website is mainly held in white and blue with the brand logo being red. All these colors have a rather light and clean feel to it, leaving the impression that the company is environmental-friendly and concerned about its products and the resources it basically robs the earth off.
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语言 英语 ● 格式 EPUB ● ISBN 9783656193852 ● 文件大小 0.1 MB ● 出版者 GRIN Verlag ● 市 München ● 国家 DE ● 发布时间 2012 ● 版 1 ● 下载 24 个月 ● 货币 EUR ● ID 3726180 ● 复制保护 无
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