Sara Rosengren & Micael Dahlén 
Advances in Advertising Research (Vol. IV) [PDF ebook] 
The Changing Roles of Advertising

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​Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.

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表中的内容

​The Roles of Advertising.- The Faces of Advertising.- Reception of Advertising.- Perceptions of Advertising.

关于作者

Sara Rosengren and Micael Dahlén work at the Stockholm School of Economics.
Shintaro Okazaki is Associate Professor of Marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

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语言 英语 ● 格式 PDF ● 网页 407 ● ISBN 9783658023652 ● 文件大小 4.3 MB ● 编辑 Sara Rosengren & Micael Dahlén ● 出版者 Springer Fachmedien Wiesbaden GmbH ● 市 Wiesbaden ● 国家 DE ● 发布时间 2013 ● 下载 24 个月 ● 货币 EUR ● ID 2788286 ● 复制保护 社会DRM

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