This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.Topics covered include:*product differentiation*price discrimination*hiring and training workers*labor-management relations*international trade A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
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语言 英语 ● 格式 EPUB ● 网页 344 ● ISBN 9781134483174 ● 出版者 Taylor and Francis ● 发布时间 2005 ● 下载 3 时 ● 货币 EUR ● ID 4145382 ● 复制保护 Adobe DRM
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