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Vanessa (La Trobe University, Australia) Ratten & Park (University of Southern Queensland, Australia) Thaichon 
Transforming Relationship Marketing [PDF ebook] 
Strategies and Business Models in the Digital Age

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Relationship marketing builds and maintains long-term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing. It looks at three main areas of relationship marketing as understanding relationship marketing and the continuum, the drivers and scope of relationship marketing, and how organisations should restructure for successful relationship marketing in the digital context.

The book also addresses the opportunities and challenges associated with the implementation of relationship marketing in various types of organisation and suggests different effective relationship-building strategies and techniques for successful customer relationship management.

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格式 PDF ● 网页 174 ● ISBN 9781000205497 ● 编辑 Vanessa (La Trobe University, Australia) Ratten & Park (University of Southern Queensland, Australia) Thaichon ● 出版者 Taylor and Francis ● 发布时间 2020 ● 下载 3 时 ● 货币 EUR ● ID 7639867 ● 复制保护 Adobe DRM
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