Catalog > Social Sciences > Economy > Aino Halinen: Relationship Marketing in Professional Services (PDF)

Aino Halinen
Relationship Marketing in Professional Services [PDF ebook]
A Study of Agency-Client Dynamics in the Advertising Sector

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Cover of Aino Halinen: Relationship Marketing in Professional Services (PDF)

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year ”fly on the wall” case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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Format PDF ● Pages 392 ● ISBN 9781134758142 ● Publisher Taylor and Francis ● Published 2012 ● Downloadable 6 times ● Currency EUR ● ID 2590005 ● Copy protection Adobe DRM

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