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Aino Halinen
Relationship Marketing in Professional Services [PDF ebook]
A Study of Agency-Client Dynamics in the Advertising Sector

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Omslag till Aino Halinen: Relationship Marketing in Professional Services (PDF)

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year ”fly on the wall” case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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Formatera PDF ● Sidor 392 ● ISBN 9781134758142 ● Utgivare Taylor and Francis ● Publicerad 2012 ● Nedladdningsbara 6 gånger ● Valuta EUR ● ID 2590005 ● Kopieringsskydd Adobe DRM

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