Електронна книга > Суспільствознавство > Економіка > Aino Halinen: Relationship Marketing in Professional Services (PDF)

Aino Halinen
Relationship Marketing in Professional Services [PDF ebook]
A Study of Agency-Client Dynamics in the Advertising Sector

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Обкладинка Aino Halinen: Relationship Marketing in Professional Services (PDF)

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year ”fly on the wall” case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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Формат PDF ● Сторінки 392 ● ISBN 9781134758142 ● Видавець Taylor and Francis ● Опубліковано 2012 ● Завантажувані 6 разів ● Валюта EUR ● Посвідчення особи 2590005 ● Захист від копіювання Adobe DRM

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