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Aino Halinen
Relationship Marketing in Professional Services [PDF ebook]
A Study of Agency-Client Dynamics in the Advertising Sector

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Portada de Aino Halinen: Relationship Marketing in Professional Services (PDF)

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year »fly on the wall» case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.

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Formato PDF ● Páginas 392 ● ISBN 9781134758142 ● Editorial Taylor and Francis ● Publicado 2012 ● Descargable 6 veces ● Divisa EUR ● ID 2590005 ● Protección de copia Adobe DRM

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