Henning Kreis & Alfred Ku: Marktforschung (ePUB) < الاقتصاد < العلوم الاجتماعية < آخر الأخبار

Henning Kreis & Alfred Ku
Marktforschung [EPUB ebook]
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غلاف Henning Kreis & Alfred Ku: Marktforschung (ePUB)

Dieses Buch zeigt in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie für Studium und Praxis des Marketing erforderlich sind. Ziel ist es, den Lesern ein solides und tiefgehendes Verständnis zentraler Aspekte der Marktforschung zu vermitteln und damit die Basis für die Anlage und die verständige Anwendung von Marktforschungsuntersuchungen zu schaffen.

In der 6. Auflage wurden alle Kapitel überarbeitet und aktualisiert. Neuere methodische Entwicklungen, nicht zuletzt in der Online-Marktforschung, wurden berücksichtigt.

€30.87

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لغة ألمانية ● شكل EPUB ● ISBN 9783658205669 ● الناشر Springer Fachmedien Wiesbaden ● نشرت 2018 ● للتحميل 3 مرات ● دقة EUR ● هوية شخصية 6648282 ● حماية النسخ Adobe DRM

يتطلب قارئ الكتاب الاليكتروني قادرة DRM

المزيد من الكتب الإلكترونية من نفس المؤلف (المؤلفين) / محرر

Henning Kreis Alfred Ku Raimund Wildner

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