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Henning Kreis & Alfred Ku
Marktforschung [EPUB ebook]
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Copertina di Henning Kreis & Alfred Ku: Marktforschung (ePUB)

Dieses Buch zeigt in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie für Studium und Praxis des Marketing erforderlich sind. Ziel ist es, den Lesern ein solides und tiefgehendes Verständnis zentraler Aspekte der Marktforschung zu vermitteln und damit die Basis für die Anlage und die verständige Anwendung von Marktforschungsuntersuchungen zu schaffen.

In der 6. Auflage wurden alle Kapitel überarbeitet und aktualisiert. Neuere methodische Entwicklungen, nicht zuletzt in der Online-Marktforschung, wurden berücksichtigt.

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Lingua Tedesco ● Formato EPUB ● ISBN 9783658205669 ● Casa editrice Springer Fachmedien Wiesbaden ● Pubblicato 2018 ● Scaricabile 3 volte ● Moneta EUR ● ID 6648282 ● Protezione dalla copia Adobe DRM

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