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Henning Kreis & Alfred Ku
Marktforschung [EPUB ebook]
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Dieses Buch zeigt in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie für Studium und Praxis des Marketing erforderlich sind. Ziel ist es, den Lesern ein solides und tiefgehendes Verständnis zentraler Aspekte der Marktforschung zu vermitteln und damit die Basis für die Anlage und die verständige Anwendung von Marktforschungsuntersuchungen zu schaffen.

In der 6. Auflage wurden alle Kapitel überarbeitet und aktualisiert. Neuere methodische Entwicklungen, nicht zuletzt in der Online-Marktforschung, wurden berücksichtigt.

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Language German ● Format EPUB ● ISBN 9783658205669 ● Publisher Springer Fachmedien Wiesbaden ● Published 2018 ● Downloadable 3 times ● Currency EUR ● ID 6648282 ● Copy protection Adobe DRM

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