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Henning Kreis & Alfred Ku
Marktforschung [EPUB ebook]
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Portada de Henning Kreis & Alfred Ku: Marktforschung (ePUB)

Dieses Buch zeigt in gut verständlicher Weise die wesentlichen Grundlagen der Marktforschung auf, wie sie für Studium und Praxis des Marketing erforderlich sind. Ziel ist es, den Lesern ein solides und tiefgehendes Verständnis zentraler Aspekte der Marktforschung zu vermitteln und damit die Basis für die Anlage und die verständige Anwendung von Marktforschungsuntersuchungen zu schaffen.

In der 6. Auflage wurden alle Kapitel überarbeitet und aktualisiert. Neuere methodische Entwicklungen, nicht zuletzt in der Online-Marktforschung, wurden berücksichtigt.

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Idioma Alemán ● Formato EPUB ● ISBN 9783658205669 ● Editorial Springer Fachmedien Wiesbaden ● Publicado 2018 ● Descargable 3 veces ● Divisa EUR ● ID 6648282 ● Protección de copia Adobe DRM

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