Norton Paley 
Marketing for the Nonmarketing Executive [PDF ebook] 
An Integrated Resource Management Guide for the 21st Century

What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly