What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly
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Sprache Englisch ● Format PDF ● Seiten 248 ● ISBN 9781420025644 ● Verlag CRC Press ● Erscheinungsjahr 2000 ● herunterladbar 3 mal ● Währung EUR ● ID 5697155 ● Kopierschutz Adobe DRM
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