Catalog > Sciences sociales > Economie > Norton Paley: Marketing for the Nonmarketing Executive (PDF)

Norton Paley
Marketing for the Nonmarketing Executive [PDF ebook]
An Integrated Resource Management Guide for the 21st Century

Support

Couverture du Norton Paley: Marketing for the Nonmarketing Executive (PDF)

What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly

€124.94

Achetez cet ebook et obtenez-en 1 de plus GRATUITEMENT !

Langue Anglais ● Format PDF ● Pages 248 ● ISBN 9781420025644 ● Maison d’édition CRC Press ● Publié 2000 ● Téléchargeable 3 fois ● Devise EUR ● ID 5697155 ● Protection contre la copie Adobe DRM

Nécessite un lecteur de livre électronique compatible DRM

Plus d’ebooks du même auteur(s) / Éditeur

Norton Paley New York, USA) Paley Norton (Locust Valley

251 665 Ebooks dans cette catégorie

Couverture du Kambiz Rakhshanbabanari: Embodied Carbon in the Built Environment

Kambiz Rakhshanbabanari: Embodied Carbon in the Built Environment

The built environment is one of the largest emitters of carbon dioxide globally therefore reducing both operational and embodied emissions is critical to improving the overall footprint of the indust …

Couverture du Erik Ostergaard: Anticipatory Leadership

Erik Ostergaard: Anticipatory Leadership

Leadership and future-of-work expert Erik Korsvik Ostergaard’s new book explores Futures Thinking and Strategic Foresight. It shows how these important processes can be used inside of organizations t …

Couverture du Julia Lopez Lopez: Collective Bargaining and Collective Action

Julia Lopez Lopez: Collective Bargaining and Collective Action

This book offers a unique contribution that examines major recent changes in conflict, negotiation and regulation within the labour relations systems and related governance institutions of advanced s …

Couverture du Riikka Koulu: Law, Technology and Dispute Resolution

Riikka Koulu: Law, Technology and Dispute Resolution

The use of new information and communication technologies both inside the courts and in private online dispute resolution services is quickly changing everyday conflict management. However, the impli …

Couverture du Diane Warburton: Community and Sustainable Development

Diane Warburton: Community and Sustainable Development

Books like this which bubble over with the fruits of many people experience and insight add new layers of meaning to (the concept if sustainable development) deepening our understanding of what for m …

Couverture du Alan E. Singer: Business Ethics and Strategy, Volumes I and II

Alan E. Singer: Business Ethics and Strategy, Volumes I and II

This volume is intended as a reference for those interested in the relationship between business strategy and business ethics, broadly conceived. Several articles have been selected from various lead …

Couverture du Akula Ramakrishna & Sarvajeet Singh Gill: Metabolic Adaptations in Plants During Abiotic Stress

Akula Ramakrishna & Sarvajeet Singh Gill: Metabolic Adaptations in Plants During Abiotic Stress

Serves as a cutting-edge resource for researchers and students who are studying plant abiotic stress tolerance and crop improvement through metabolic adaptations

Couverture du Mickey (University of Exeter, UK) Howard & Thomas (ESC Rennes School of Business, France) Johnsen: Purchasing and Supply Chain Management

Mickey (University of Exeter, UK) Howard & Thomas (ESC Rennes School of Business, France) Johnsen: Purchasing and Supply Chain Management

For too long, business has focused on short-term cost advantages through low-cost country sourcing with little regard for the longer-term implications of global sustainability. Purchasing and Supply …

Couverture du John L. Kmetz: The Information Processing Theory of Organization

John L. Kmetz: The Information Processing Theory of Organization

First published in 1998, revised in 2021, this volume develops and tests an information-processing model of organization, within the context of the accession of a new generation of a production techn …

Couverture du F. Cecil (Silver Spring, Maryland, USA) Brenner & Steven M. (University of Maryland, College Park, USA) Spivak: Standardization Essentials

F. Cecil (Silver Spring, Maryland, USA) Brenner & Steven M. (University of Maryland, College Park, USA) Spivak: Standardization Essentials

This ready reference surveys the discipline of standards and standardization, defining common terms, clarifying descriptions, describing how standards could be used to restrain trade, and explaining …

Page suivante >>>