What does a marketing-driven company stand for in the Internet age? As a nonmarketing executive, why should you give any attention to the subject? How would internalizing the fine points of the subject contribute to your effectiveness on the job? In the era of flat or e-business organizational structures, many executives and entrepreneurs suddenly
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Língua Inglês ● Formato PDF ● Páginas 248 ● ISBN 9781420025644 ● Editora CRC Press ● Publicado 2000 ● Carregável 3 vezes ● Moeda EUR ● ID 5697155 ● Proteção contra cópia Adobe DRM
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