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SAGE Publications
SAGE Brief Guide to Marketing Ethics [PDF ebook]

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غلاف SAGE Publications: SAGE Brief Guide to Marketing Ethics (PDF)

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

€47.84

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لغة الإنجليزية ● شكل PDF ● ISBN 9781452263915 ● الناشر SAGE Publications US ● نشرت 2011 ● للتحميل 6 مرات ● دقة EUR ● هوية شخصية 5352556 ● حماية النسخ Adobe DRM

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