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SAGE Publications
SAGE Brief Guide to Marketing Ethics [PDF ebook]

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的封面 SAGE Publications: SAGE Brief Guide to Marketing Ethics (PDF)

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

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语言英语 ● 格式 PDF ● ISBN 9781452263915 ● 出版者 SAGE Publications US ● 发布时间 2011 ● 下载 6 时 ● 货币 EUR ● ID 5352556 ● 复制保护 Adobe DRM

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