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SAGE Publications
SAGE Brief Guide to Marketing Ethics [PDF ebook]

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Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

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Language English ● Format PDF ● ISBN 9781452263915 ● Publisher SAGE Publications US ● Published 2011 ● Downloadable 6 times ● Currency EUR ● ID 5352556 ● Copy protection Adobe DRM

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